When you've only got fifteen minutes to look like it took two hours...we got you. Celebrity hairstylist Jen Atkin created OUAI to help you simplify your hair routine and simplify your life. Jen's formulas restore hair health from the inside and the outside.

Ouai shampoos, conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.

A brand that looks dope enough to Instagram, but epic enough to actually get the job done? Yes OUAI.