a refreshing and bracing after shave
The word 'St. Johns' on Bay Rum is like 'Sterling' on silverware. It stands for the best in the world. This superiority is due to a special quality or the leaves of the Bay trees (Pimenta Acris), which grow on the island of St John and in no other part of the world.
SD Alcohol 40, Water Fragrance, FD&C Yellow No. 9, FD&C Red No. 4, FD&C Blue No. 1