"I’ve worn the same perfume, C.O. Bigelow Musk Oil, for so many years. And I’m telling you, every day, five people will ask me what I’m wearing.” - Liv Tyler
C. O. Bigelow pharmacy recently revived some of its original formulas, with one of the best being Dr. Keightley's mouthwash.
The Secrets Inside the C.O. Bigelow Apothecary (Est. 1838)
Ian Ginsberg stood in his West Village office above C.O. Bigelow, considered by some to be the oldest pharmacy in the United States. He was unwrapping vintage items from the early 1900s. “These items still give me chills,” he said.
It Takes A Village Apothecary
"Everybody has some memory of going to the pharmacy," says Ian Ginsberg, who now runs his family's 170-year-old shop. When chains started destroying the drug-store experience, Ginsberg thought, That's something we can capture."
The formula for this beloved cream has remained the same since 1870. Credit a combo of hydrating shea butter, glycerin, and kukui nut oil, plus lemon oil and extract that not only give it its refreshing and citrusy scent (a perfect pick-me-up on sleepy mornings), and also a dose of skin-loving vitamin C.
C.O. Bigelow Musk Oil
"I’ve worn the same perfume, C.O. Bigelow Musk Oil, for so many years. And I’m telling you, every day, five people will ask me what I’m wearing. That’s all it is, musk oil from Bigelow’s! I put little drops on my fingers and put some under my arms and in my belly button. My dad taught me that—if you put it where you heat up, the smell stays with you.” - Liv Tyler
C.O. Bigelow Dr. Keightley’s Mouthwash Concentrate
C. O. Bigelow pharmacy recently revived some of its original formulas, with one of the best being Dr. Keightley's mouthwash. The modern version is painfully powerful, and with a cinnamon-minty mixture it's also more refreshing than generic drugstore mouthwash.
Proraso Gino Vintage Tin
"They say it’s what’s inside that counts, but with this cool vintage tin, we’re thinking the outside counts too."
Proraso Shave Foam
"Wise Guy - Masculine rituals for a new day."
Marvis Amarelli Licorice Toothpaste
"It is the perfect combination of being slightly minty, slightly licorice-y, with the power of making my mouth feel clean all day."
Marvis Wonders of the World Toothpaste
"Look your brightest with the best personal care on the market!"
Carthusia Mediterraneo Shower Gel
"Michael Kors on How Your City Defines Your Style."
Carthusia Via Camarelle Parfum
"Earth mamas, take note: These scents make perfect Mother's Day gifts."