Press Room

The Secrets Inside the C.O. Bigelow Apothecary (Est. 1838)

"Everybody has some memory of going to the pharmacy," says Ian Ginsberg, who now runs his family's 170-year-old shop.

C.O. Bigelow is more than an apothecary — it's a portal to vintage Manhattan.

"I’ve worn the same perfume, C.O. Bigelow Musk Oil, for so many years. And I’m telling you, every day, five people will ask me what I’m wearing.” - Liv Tyler

C. O. Bigelow pharmacy recently revived some of its original formulas, with one of the best being Dr. Keightley's mouthwash.

From the oldest apothecary in America, the formula for this beloved cream has remained the same since 1870.

"They say it’s what’s inside that counts, but with this cool vintage tin, we’re thinking the outside counts too."

"Wise Guy - Masculine rituals for a new day."

"It is the perfect combination of being slightly minty, slightly licorice-y, with the power of making my mouth feel clean all day."

"Look your brightest with the best personal care on the market!"

"Michael Kors on How Your City Defines Your Style."

"Earth mamas, take note: These scents make perfect Mother's Day gifts."