Yu-Be, Japan’s best-selling magical moisturizer, has been used by Japanese families for over 50 years.

Invented in 1957, by pharmacist Yoshikiyo Nowatari for a women suffering from dry, cracked skin who was tired of using ineffective products. Since its early days, Yu-be has since become a cult-favorite due to its incredible efficacy.

The secret to this must-have dry skin cream is the high glycerine content and quick absorbability. Its all-natural, non-petroleum formula makes it ideal for all skin types, protecting against harmful conditions like extreme cold, wind and heat that can irritate and damage the skin.