About the Brand

Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality, and appearance of their hair, and by doing so, change the way they look and feel forever.

After decades in the beauty industry, Virtue Labs didn’t think there was anything that could surprise them. Then they found Alpha Keratin 60ku, a protein so transformative they couldn't keep it to themselves and wanted to share it with the world. Alpha Keratin 60ku, is a hair-healing protein clinically proven to transform hair into its healthiest version yet in as few as five uses. All Virtue hair products contain this proprietary ingredient, which will change the way you experience hair care.

Real Technology, Real Results.