About the Brand
Vilhelm Parfumerie is a luxury, contemporary fragrance house founded in New York, bottled in Paris, and exclusively available from select retailers worldwide. Its strength lies in rarity: rare ingredients, rare pairings, rare tastes. Call it a niche house if you will – it is known to those who matter.
Fusing modern design aesthetics with unique artisan fragrances, Vilhelm Parfumerie evokes bygone memories and moments through a timeless modernist lens, as edited by its founder Jan Vilhelm Ahlgren. Each scent recreates a biographical or mythical moment, with all its feeling and emotion.
Vilhelm Parfumerie is named in honor of Jan Vilhelm Ahlgren’s grandfather. A debonair, charismatic figure, he helped shape Jan’s appreciation for classic aesthetics and early 20th-century glamour and taught the future entrepreneur much about timeless elegance and going against ephemeral trends.
Vilhelm Parfumerie tells tales made to create dreams, through its fragrances, flagons, and figurative collages.