Obvious is a new luxury perfume brand that combines simplicity with elegance, and elegance with respect. While Obvious is completely motivated by transparency, recyclability and accountability, make no mistake, the brand epitomizes luxury, savoir-faire, generosity, and beautiful complimentary creations that are simple yet eminently complex. When it comes to concentrates, Obvious favors natural ingredients but does not shun synthetic ones. They have chosen to use organic diluted alcohol, recyclable bottles made from recycled glass, cork caps with no plastic inserts, and boxes made from recycled paper and natural dyes.

Nothing more.

In a word, ‘obvious’ sums up Obvious’ entire approach. This is what the brand is all about: an obvious name, obvious simplicity, obvious style, and perfumes that obviously say what they are without resorting to false complexity: Une Rose, Un Poivre, Une Vanille, etc. Obvious is an obvious expression of this real desire for olfactory elegance and a new concept of luxury that inspires many of us i.e. a luxury that reflects the very essence of what it offers, and which is made in accordance with French good manufacturing practices.

Less is more... This is obvious!