The artistic concept behind these daring fragrances is an invitation to a new way to look at perfumery.

Juliette Has a Gun is unconventional and edgy, yet elegant. The fragrances explore unknown territories. They are mysterious, inviting creations that leave you in a fragrant state of mind. Its creator, offbeat dandy of the perfume world Romano Ricci, has a pedigree background–a great grandmother in haute couture and a grandfather perfumer. After years of quiet training with some of the greatest, he convinces Francis Kurkdjian, the untouchable master of perfumery, to work with him, and launches Juliette Has a Gun.

From NYC to Paris, Moscow or Sydney… Juliette intrigues the world. Armed with her perfume, the Shakespearian heroine goes wild. Life is too short, and pleasures too many, says Juliette. The Gun, metaphor for the perfume, a weapon of seduction or simple accessory of bluff, essentially symbolizes the liberation of women towards men. And sometimes with a taste for revenge… But the concept is also influenced by romantism.

A modern version, where reinventing femininity is a constant quest.