About the BrandTucked amid the bustling chic of New York City, our shop is nestled in the tiny neighborhood of Greenwich Village. As the oldest apothecary in America, we have been able to keep our apothecary traditions alive in today’s modern society. Since 1838, we have remained true to our traditions, transporting customers back to a time and place of personalized attention, customized formulas and healing, and therapeutic perparations. C.O. Bigelow is not only a place to pick up your favorite hand-made prescriptions, but also a favorite neighborhood gathering place and provider of unique and unusual personal care remedies.