Briogeo is inspired by New York City's vibrant culture and core values, which reflect an appreciation for individuality, positivity and transparency. We know that what brings every city to life are the unique and diverse people who call it home.

That's why we offer bespoke hair care regimens catering to the subtle nuances that make each of us unique. Our texture-specific products offer something for everyone – from repair, to volume, to curl care. We'll never give you anything you don't need. Briogeo's simplified two, three or four step regimens take the guesswork out of mixing and matching products to find a custom routine to volumize, repair, defrizz or nurture.

Briogeo is 6-free hair care; meaning our formulas are free of harsh sulfates (SLS/SLES), silicones, parabens, phthalates, DEA and synthetic color. All products are 90 to 100 percent naturally derived. Briogeo formulas are cruelty-free, gluten free and mostly vegan.

Since honesty means everything, we include the exact percentage of naturally derived ingredients (and its source) on the back of every bottle to take the guesswork out of ingredient labels.