Briogeo is inspired by New York City's vibrant culture and core values, which reflect an appreciation for individuality, positivity, and transparency. Briogeo knows that what brings every city to life are the unique and diverse people who call it home.

That's why they offer bespoke hair care regimens catering to the subtle nuances that make each of us unique. Briogeo's texture-specific products offer something for everyone – from repair to volume, to curl care. They'll never give you anything you don't need. Briogeo's simplified two-, three- or four-step regimens take the guesswork out of mixing and matching products to find a custom routine to volumize, repair, defrizz, or nurture.

Briogeo is 6-free hair care; meaning formulas are free of harsh sulfates (SLS/SLES), silicones, parabens, phthalates, DEA, and synthetic color. All products are 90 to 100 percent naturally derived. Briogeo formulas are cruelty-free, gluten-free, and mostly vegan.