Packaged in pink and conceived beyond the gender binary, Boy Smells reinvents personal care into objects, essentials, and ethers that make loving your identity a daily ritual. By simultaneously honoring the masculine and feminine, Boy Smells’ genderful approach encourages everyone to explore and express their most mighty and authentic self.

Boy Smells began in 2015 as an experiment in candle-making in the Los Angeles kitchen of co-founders and partners Matthew Herman and David Kien. Herman and Kien, both fashion veterans, began by making things they'd want to use on a daily basis; products that were fluid, essential, but also affordable. Boy Smells candles are all developed and designed in Los Angeles with fragrance and natural oils, and a proprietary all-natural coconut wax and beeswax blend. The candles are hand-poured in a reusable glass vessel and hand-labeled in Los Angeles, California.

From routines to rituals, Boy Smells renews the personal care routine by creating rituals from the otherwise mundane experience. These are moments that can be experienced by all.