About the Brand

Have you ever wondered how movie stars and celebrities have such a perfectly flawless finish to their makeup? You may think it’s their own professional makeup artist, but the secret really lies in their tools. One tool in particular is the ultimate, first-of-its-kind makeup sponge applicator created by one of Hollywood’s top makeup artists, Rea Ann Silva, who knows the key to the perfect face is simple: a perfect blend. So forget your fingers or sharp-edged triangular sponges – these application methods waste makeup and can leave visible streaks.

Introducing beautyblender®, the world’s first elliptically shaped, non-disposable, hi-definition cosmetic sponge applicator.

beautyblender® was created to leave you with a professional finish and a flawless complexion. Fingers or sharp-edged sponges can leave streaks, lines of demarcation, as well as waste makeup. The unique shape and exclusive material available only with beautyblender® ensures edgeless, streak-free application with minimum product waste.