Nickel was created by a man, Philippe Dumont, in 1996 on a very simple idea:
beauty can also be a man's word! At that time, skin care for men was yet to
be.
First, men needed a "grooming" space of their own: this is why Nickel
opened the very first spa for "men only" in Paris in 1996, offering not only
massage but also real beauty treatments such as facials, waxing, manicure &
pedicure. No fuss in this place: Nickel is French slang for being clean and
feeling good. And that's what Nickel is all about!
At the same time,
Nickel developed a full range of straight to the point products, such as the
famous morning-after rescue gel which immediately became the must-have to all
models, celebrities and night-clubbers.
The success of Nickel has been
fast and furious: in a few years, Nickel has become one of the key players in
the men’s cosmetic industry. In 1999, its second spa opened in a Paris
department store (Le Printemps). In 2001, Nickel opened the first spa for men
only in New York City. In 2003 the wave reached San Francisco, London is next
and so many more to come…