The name alone signifies that this is more than a collection of luxury, lifestyle products. Introducing altru—which means “unselfishly giving of one’s self to others”—a fragrance-based collection that is being launched by Gamillah, Incorporated. This unique collection was inspired by the beauty and handcrafted artistry of cultures around the world. Yet, this product line represents more than the mellifluous fragrances that surround it—it represents a commitment to social responsibility through its support of In a Perfect World — a non-profit organization that aims to inspire and empower children to become compassionate, socially conscious, and responsible leaders. “By supporting altru, you embrace a cause that seeks to give children a stronger voice in making the future more‘perfect’ for us all,” says Manuela Testolini, the Founder and Chief Executive Officer of Gamillah, Incorporated.