The physiological causes of dry hair include a depletion of
hydrolipidic film, which forms a barrier for the hair fiber against external
stress factors. Although hair tends to be naturally dry, chemical processes
(coloring, bleaching) and mechanical processes (blow-drying, straightening)
dehydrate hair. These factors are harmful to the keratin in the hair and
increase the porosity of the cuticle. As a result, moisture contained in the
hair fiber evaporates, leaving hair dehydrated.