- Contact Us
- Our History
- Our NYC Store
- H.G.T. News
- In the Press
- Store Hours & Directions
Yu-Be, Japan’s best-selling magical moisturizer has been used by Japanese families for over 50 years. Invented in 1957, by pharmacist Yoshikiyo Nowatari for a women suffering from dry, cracked skin who was tired of using ineffective products. Since its early days, Yu-be has since become a cult-favorite due to its incredible efficacy. The secret to this must-have dry skin cream is the high glycerine content and quick absorbability. Its all-natural, non-petroleum formula makes it ideal for all skin types, protecting against harmful conditions like extreme cold, wind and heat that can irritate and damage the skin.
A best seller in Japan for treating dry skin
$16.001.25 oz / 33 g
A favorite dry skin treatment in Japan for decades
$26.002.75 oz / 70 g
A lotion version of the best-selling cream
$30.0010.25 fl oz / 300 ml
Say sayonara to dry, cracked heels & elbows!