Mama Mio was founded by 4 beauty experts, 3 in London and one in LA. Their combined skincare expertise gives them the know-how, but first and foremost, they are 4 women who want to feel good in their skin. The way they see it, real beauty is about confidence... if you feel great, you will look great. At Mama Mio they maintain a strict NO NASTIES policy. Every Mama Mio product is safe to from pregnancy on. It is paraben free, petrolatum free, sodium laureth and sodium laurel sulphate free, xenoestrogen and phtalates free, colorant and synthetic fragrance free.